FSB Logo

Dr. KIM Tran Doan



  • 2006 – Ph.D. – Marketing - National Economics University, Hanoi
  • 1999 – MBA – Marketing - Boise State University, Idaho, U.S.A
  • 1996 – BA – Business laws - Law College, Vietnam National University, Hanoi
  • 1991 BA – Social studies - Hanoi University

Teaching experience:

  • Regular MBA Program: Marketing Management, Advanced Marketing, External Environment, Leadership
  • Executive MBA Program: Marketing Management, Change Management
  • Executive Program: Marketing Management, Marketing Strategy, Strategic Management, Change Management, Customer Care, Business Plan, CRM, Branding

Summary of professional activities:

  • Wrote several articles on marketing strategy for SMEs, which were published on reputable professional magazines such as the Economics & Development magazine of National Economics University, the Business Forum magazine of VCCI, etc.
  • Participated in research and publications on business associations sponsored by US-based Asia Foundation and MPDF of the World Bank
  • Participated in research and training on Vietnam's accession to the WTO sponsored by the UNDP and UNCTAD
  • Conducted industry surveys and made industry reports on Vietnam's ICT industry (in cooperation with JETRO of Japan), banking industry and education / training
  • Acted as Supervisor for 37 MBA candidates (so far) in making research thesis; also acted as Chairman and Critic at Committee for defending graduation thesis of (more than 150) MBA candidates
  • Participated in professional symposiums in Japan, USA, Korea, Denmark, Hong Kong, Singapore, Australia, New Zealand, Thailand, Philipin, etc.
  • Acted as Consultant for many businesses in Vietnam on branding, CRM, CSM, customer care, business plan, marketing research, marketing plan, etc.
  • Acted as Deputy General Secretary of Vietnam Software Association (part-time, 2002 - 2007)
  • Founded a consulting company (in 2006) which specializes in marketing-related consulting projects


 FPT School of Busines (FSB)


       Hanoi Head Office: VAS Building, My Dinh 1, Tu Liem, Hanoi, Vietnam - Tel: (+84.4) 62871918 - Fax: (+84.4) 62871828


        HCM Brand: 2th Floor, Thien Son Building, 5 Nguyen Gia Thieu StrDist.3, HCMC, Vietnam Tel: (+84.8) 39142991 - Fax: (+84.8) 39142993